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Marketing Blog tag: 'lead generation' - Marketing Eye

Wednesday, 03 June 2020 08:16

4 Useful Strategies to Nurture Leads

Are you having trouble converting your leads? It might be because you don’t have a lead nurturing process in place. Establishing strong lead nurturing tactics is crucial to growing your business. Without these processes, there is nothing to impact or influence the customer’s decision to make a purchase. To truly nurture leads, you need to provide relevant information at multiple points throughout the beginning of their relationship with your business. Below, we have 4 tactics to effectively nurture your leads.

Published in Marketing
Tuesday, 28 April 2020 13:29

Chemstore Group

Chemstore Group is Australia's most recognisable chemical storage company providing tanks for waste water treatment plants and any chemical storage requirements companies may have. They manufacture locally a wide range of tanks in New South Wales. Marketing Eye is their outsourced marketing department providing everything from marketing strategy, graphic design, branding, lead generation, website development, direct marketing, signage, digital marketing, LinkedIn lead generation and more to their company. 

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Published in Portfolio
Friday, 24 April 2020 14:13

Iris Medical

Iris Medical is a professional medical facility that does yearly health tests on people who are invested in ensuring that their health remains at an optimum. Marketing Eye was employed to help brand Iris Medical and provide valuable marketing assets such as brochures, business cards, websites and letterheads. In addition, Marketing Eye was responsible for lead generation campaigns and direct marketing activities.

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Published in Portfolio
When times are tough, the closes down, and that's it's biggest mistake.

For many years the building and construction industry has experienced 'good times' and have been able to pick and choose their jobs. With low interest rates and a high demand for property and investment options, development has been 'hot' for a long.
Published in Marketing
While many companies are now scrambling to fix their websites in light of the fact that Google is determining whether or not many companies get sales or not, it's not all dooms-day. A good website from idea stage to website strategy, design and development, can all be finished in one week - if you have the right partner.
Published in Website Development
Wednesday, 18 March 2020 05:32

Improving Your Lead Generation Strategy

Digitally savvy customers are expecting more from the companies that are trying to sell to them. It isn’t enough to offer a product they need – today’s customer is looking for a simple, intuitive solution to their complex problems. They know that while you may offer the product they need, there are at least 10 other companies who can provide that product as well. So how can marketers implement an advanced lead generation strategy to attract new leads? Below, we have 4 ways that businesses can improve their lead generation strategies to attract more leads.

Published in Marketing
Monday, 06 January 2020 07:53

How marketing can truly help sales

The role of marketing is to provide the platform for sales to occur. That means generating leads, warming them up and then passing them on to our sales counterparts. When sales teams are cold calling and chasing leads, and you have a fully functional marketing department, there is something going wrong.
Published in Marketing
Do you remember when you first joined LinkedIn? If it was near the start, there were a bunch of people who invited you to be on the platform. The person who invited me was influential and someone I respected, so I started to fill in the form. I didn't write too much and didn't think too much about it afterwards. Afterall, I wasn't their target market - or was I?
Published in Marketing
Friday, 05 April 2019 09:11

The wonderful world of Lead Generation

In business, to be successful you need revenue, and to fuel revenue you need LEADS. Put simply, lead generation encompasses all activities relating to the identification and cultivation of potential customers.
Published in Marketing
If Google is creating havoc with your inbound leads to your website, you are not alone. In the 30 years that search engines have existed, power plays by Google and Bing have been affecting the online searchability of keywords making SEO more chalenging than ever before.
Published in Website Development
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